Kabinart Ghana Case study

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The Objective

Kabinart Ghana Limited specializes in selling and designing kitchen cabinetry. We were tasked by them to generate awareness and engagements on their Facebook pages, turn online users into brand advocates by acquiring new fans and followers on their social channels, and drive traffic to the Kabinart Ghana blog.

 

 

Solution

To boost awareness and engagements on Kabinart Ghana Facebook page, we promoted organic posts to fans of the brand page. With posts about kitchen designs,bedroom designs,kitchen hygiene, DIY tips, tips for cooking and products, we knew that no two posts were the same, so we created unique targets for each piece of content to ensure that each ad was relevant to the user. On Instagram and Twitter, we grew the Kabinart Ghana fan base by creating dark content asking users to follow us. This content and targeting was refreshed on a monthly basis to reach as many people as possible.

Knowing that user generated content perform higly on Facebook, we drove users to the Kabinart Ghana Facebook page using viral user generated content. We also drove users to the Kabinart Ghana blog using DIY tips and info-graphics.

Results

  1. Within few months, our efforts helped the brand increase it Facebook fans to 84,000+
  2. We increase their post engagement up to 5,000+ every month.
  3. Response rate increase to 62%

80% Engagement

62% Response rate

90% Reach

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